Actress Viola Davis is taking on the world of reading with husband and producing partner Julius Tennon with their newest business endeavor. The couple has launched their own book publishing company JVL Media to champion under-represented voices.
The new venture includes author and publisher Lavaille Lavette who has worked behind the scenes on some of the biggest books including Viola Davis’s New York Times best-selling memoir “Finding Me”. The debut titles from JVL Media include “Had to Lose to Win: The Tiki Davis Story”, by popular motivational speaker Tiki Davis, and “The Inclusion Leader Genius”, by Dr. Johné Battle.
“This endeavor embodies our collective aspiration — to champion and elevate voices that resonate with authenticity and are often overlooked. Our mission is to interlace a rich mosaic of both fiction and non-fiction that not only stirs the imagination but also venerates the enduring heritage of storytellers from diverse walks of life,” Davis said in a statement.
Tennon in his own statement said JVL Media will transcend traditional publishing.
“We’re nurturing a literary culture that echoes the soul of our society and propels us into the future with stories that matter.”
Lavette told The Hollywood Reporter, they are devoted to fostering joy, inspiring wonder, and unlocking the limitless power of literature to unite us all. In the fall of 2025, the company will expand to publishing children’s books and young adult titles.
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